How an Energy Drink Brand is Powering Pickleball's Rise

Adam Forziati

Director of Content

Last Edited

Oct 02 2024

Category

Community

The Kitchen team has been to its fair share of pickleball events — not to kick it in the stands, but to film content for hours at a time...filming every single point, trying to get that viral highlight of the day, often in the blazing sun.

Don't get us wrong, it's a sweet gig, but it can be pretty tiring.

We've reached for pickleball's official energy drink many times in the midst of 10-hour filming days.

Reign Storm, the energy drink brand, has found a unique way to carve out a niche in the fast-growing world of pickleball.

And they’ve done it not just by showing up, but by fully immersing themselves in the community.

Launched in early 2023, this brand isn’t just a logo on a banner or paying lip service to America’s fastest growing sport.

They are making sure to support and lift up pickleball and give back to those passionate about the game starting at a grassroots level.

Sponsoring 19 PPA events, 12 APP events, 30 community events, and even the iconic Desert Smash in 2024—with more on the way—Reign Storm is proving it’s more than a product, it’s part of the pickleball movement.

Reign Storm has gone further—fueling players, organizing events, and aligning with the ethos of the game.

As a team that spends countless hours shooting footage at pickleball events, we’ve felt the impact of Reign Storm firsthand.

Long, sun-soaked days filming tournaments push our limits, and their drinks have become an essential part of powering through. It’s not just marketing; their product fuels our productivity.

For a brand so new to the market, their impact is already being felt within the pickleball community especially.

People are showing up at their booths, naming their favorite flavors, and recognizing the energy they bring to the sport.

But Reign Storm is investing not just in large tournaments, but in the heart of pickleball itself: local community play.

From casual weekend matches to organized clinics, their focus is on fueling the growth of the sport from the grassroots up.

Their strategy is simple—grow with the sport. As pickleball explodes across the U.S., Reign Storm is making sure they’re part of the conversation, and their drinks are part of the action.

“We launched Reign Storm in March 2023 with a focus on supporting all people to get the most out of their days with an emphasis on wellness, fitness but also fun," says Dan McHugh, Global Chief Marketing Officer for Monster Energy, the company behind Reign Storm.

"It is those qualities that also attract many to pickleball, so the pairing seemed like a perfect match. Whether you’re a pro or just getting together with friends, pickleball and Reign Storm are there to match your energy.”

The brand’s focus on the recreational side of pickleball is where they truly stand out.

They’re not just here for the pros—they’re here to fuel anyone who picks up a paddle, whether they’re battling for a tournament title or just playing a friendly game at the park.

Reign Storm Fuels the Pros, Too

Reign Storm didn’t just dabble in pickleball, they invested with a 360-degree mindset.

From branding at professional tours to getting awesome courts out there for people to play on, they’ve put their mark on every level of the game.

Of course, they've curated a killer list of sponsored athletes, too.

Tyson McGuffin: Barstool coined it – he is 'the most electrifying man in sports.' It's no wonder Reign Storm sought him out to co-host pickleball events and represent the brand.

Jill Braverman: Jill, who Reign Storm calls "their pickleball queen," has also been with them since the beginning.

Sam Querrey: Sam is known for his sense of humor in his content, but he's an elite leader of Reign Storm-sponsored clinics, too.

Parris Todd: Parris hold over 40 professional medals and was the triple crown winner at the 2024 US Open.

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A post shared by Reign Storm (@drinkreignstorm)

The Product Behind the Push

At the core of it all is Reign Storm’s product: a 200mg, plant-based caffeine energy drink with additional benefits like metabolism-boosting ingredients and an immunity blend.

For us, those long filming days are easier to power through thanks to the product. It’s not just about staying awake; it’s about keeping focus and staying sharp.

Reign Storm’s approach isn’t just about promoting an energy drink. It’s about aligning with a community, empowering players (and in our case, content creators), and becoming a part of the sport’s future.

Looking ahead, Reign Storm’s commitment to pickleball only deepens.

Next year, the brand promises to funnel even more resources into local clubs, events, and amateur play, with a Reign Storm-branded court popping up at events across the country.

The brand's vision is clear: pickleball just got a whole lot more exciting - Reign Storm is serving up the energy you need to dominate the court!

Feel like playing pickleball now? Check out all our favorite gear at Pickleball Central.