Last year, the Association of Pickleball Players (APP) announced broadcast deals with CBS Sports and ESPN. Now, the league is doubling down on distribution.
Live coverage of all standard 2024 events will be broadcast by CBS Sports, ESPN, and FOX Sports in a slate of deals that ultimately doubles the amount of live coverage from 2023, according to an APP press release.
Over 40 hours of live pickleball plus over 200 hours of livestream coverage for three of the five competition days will be broadcast at every APP Tour event.
“Our events are exciting, engaging and feature some of the world’s best talent," APP Chief Marketing Officer Tom Webb says.
"We’re excited to showcase these players and additional stories that exemplify what pickleball is all about. We’re grateful for the support from CBS Sports, ESPN and FOX Sports for providing the APP and the sport of pickleball with a platform to share these stories with the world.”
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The APP also dropped a full calendar of broadcast events for 2024. Find that below:
