Major League Pickleball reports growth across several business metrics

Alex Lantz

Director of Content

Last Edited

Sep 16 2025

Category

News

Major League Pickleball on Tuesday released a report that details several key business metrics from the recently completed 13-event season.

Here are a few of the highlights from the report:

- Sponsor revenue more than doubled 2024’s total.

- Ticket revenue saw 84% growth.

- Total attendance grew 37% (total of 50 event days).

- Linear distribution hours more than doubled via national broadcaster and local partnerships.

- Pickleballtv generated a 141% jump in minutes viewed.

- YouTube views increased 230% on MLP’s official channel.

- Social media impressions showed 407% growth on official league handles.

Read next: Andrei Daescu just put together the most impressive MLP performance we've ever seen

MLP also set new all-time league highs for multiple team valuations this year:

- The LA Mad Drops’ $13 million valuation set a new record for an MLP majority stake sale.

- The Palm Beach Royals’ $16 million valuation set a new record for an MLP expansion franchise

“After a volatile and uncertain start, it’s incredible to look back and see what MLP has become and can do for the sport of pickleball when given the attention and resourcing it deserves,” said MLP Commissioner Samin Odhwani. ”From the staff, to the team owners, to our leadership at MLP, we will look back on the 2025 season as the jumping off point for MLP to become one of the most prominent sports properties in America.”

In addition to the growth seen throughout the season, the DoorDash MLP Finals in New York City set several all-time individual event records, including:

TV viewership: CBS’s exclusive broadcast of Finals Match 1 between the New Jersey 5s and Columbus Sliders on Aug. 23 was MLP’s most-watched match ever, averaging 436,000 viewers.

Ticket revenue: It was the highest-grossing event in MLP history, +79% over 2025’s next-highest event.

Event attendance: Two sellouts helped to generate daily average attendance of nearly 1,700 per day.

YouTube viewership: Almost 1.5 million views across the 7-day measured event period.

Social media impressions: Nearly 20 million, a 70% increase vs. the previous single-event record.

Next up for the league is the standalone MLP Cup in Dallas Oct. 31-Nov. 2 ahead of the Pickleball World Championships. All 22 teams will be competing, and the format includes pool play into a single elimination bracket.

MLP’s 2026 league calendar and event schedule will be shared in the coming weeks, according to the league.

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