PPA Tour, Major League Pickleball experienced big growth in 2025
Last Edited
Jan 09 2026
Category
News
The PPA Tour and Major League Pickleball this week shared their 2025 business metrics, which indicated significant year-over-year growth in revenue, attendance, viewership, fan engagement and media coverage.
The Pickleball World Championships in Dallas (which also included the MLP Cup) generated more than $1.1 million alone in ticket and hospitality revenue, according to a news release.
The event -- which was held in November at Brookhaven Country Club in the Dallas suburb of Farmers Branch -- drew a combined crowd of more than 60,000 people, saw a record 4,400 total participants, and also set a record with more than 70 million minutes viewed on Pickleballtv during the 10-day event.
PPA Tour year-over-year growth
Fan Engagement: Social media impressions nearly doubled per event.
Viewership: Pickleballtv generated a 95% increase in minutes viewed per event.
Revenue: Ticket revenue saw a 33% increase per domestic event.
Attendance: Total attendance grew by 16% per domestic event.
Major League Pickleball year-over-year growth
Franchise valuations: MLP set new all-time league highs for multiple team valuations in 2025:
The LA Mad Drops’ $13 million valuation set a new record for an MLP majority stake sale.
The Palm Beach Royals’ $16 million valuation set a new record for an MLP expansion franchise.
Revenue: Sponsorship revenue more than doubled 2024’s total, and ticket revenue jumped 94%.
Attendance: Total attendance grew by 52%.
Viewership: Linear distribution hours more than doubled, and Pickleballtv saw a 141% jump in minutes viewed.
Fan Engagement: YouTube views increased 230% and social media impressions showed 407% growth.
2025 MLP Playoffs
Viewership: CBS’s exclusive broadcast of the 2025 MLP Finals Match 1 between the New Jersey 5s and Columbus Sliders on Aug. 23 was MLP’s most-watched match ever and pickleball’s most-watched match since the February 2024 MLP-PPA merger, averaging 499,000 viewers (Nielsen Big Data).
Revenue & attendance: The 2025 MLP Playoffs generated 122% growth in ticket revenue and a 57% increase in total attendance compared to the same number of playoffs dates in 2024.
The first PPA Tour event of 2026 -- the Masters in Palm Springs, California -- starts next week. The 2025-26 season will conclude with the PPA Finals in San Clemente, California, May 4-10.
MLP's 2026 season will begin in Dallas on May 22-26 and feature nine regular season events, the Mid-Season Tournament, and three weeks of the 2026 MLP Playoffs.
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