PPA Tour Masters was the most-watched pickleball broadcast ever
Last Edited
Jan 23 2026
Category
News
Last week's PPA Tour Masters made history as the most-watched pickleball broadcast in the sport's history, the tour said Friday.
Sunday's 2-hour broadcast window on CBS, which featured the men's doubles final (Ben Johns/Gabe Tardio vs. Hayden Patriquin/Christian Alshon) and part of the women's doubles final (Anna Leigh Waters/Anna Bright vs. Jackie Kawamoto/Jade Kawamoto) had 1.05 million peak viewers 791,000 average viewers.
The broadcast outperformed several other major sporting events in the same time window, including an NBA game, Premier League soccer and men's and women's NCAA basketball.
"The future is extremely bright, and this momentum is only the beginning," said PPA Tour Founder and CEO Connor Pardoe. "We are still in the early stages, and I’m more motivated than ever to keep pushing forward together. Fully committed to growing pickleball and taking it to the next level."
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