The PPA Tour and Major League Pickleball this week shared their 2025 business metrics, which indicated significant year-over-year growth in revenue, attendance, viewership, fan engagement and media coverage.

The Pickleball World Championships in Dallas (which also included the MLP Cup) generated more than $1.1 million alone in ticket and hospitality revenue, according to a news release.

The event — which was held in November at Brookhaven Country Club in the Dallas suburb of Farmers Branch — drew a combined crowd of more than 60,000 people, saw a record 4,400 total participants, and also set a record with more than 70 million minutes viewed on Pickleballtv during the 10-day event.

PPA Tour year-over-year growth

Fan Engagement: Social media impressions nearly doubled per event.

Viewership: Pickleballtv generated a 95% increase in minutes viewed per event.

Revenue: Ticket revenue saw a 33% increase per domestic event.

Attendance: Total attendance grew by 16% per domestic event.

Major League Pickleball year-over-year growth

Franchise valuations: MLP set new all-time league highs for multiple team valuations in 2025:

The LA Mad Drops’ $13 million valuation set a new record for an MLP majority stake sale.

The Palm Beach Royals’ $16 million valuation set a new record for an MLP expansion franchise.

Revenue: Sponsorship revenue more than doubled 2024’s total, and ticket revenue jumped 94%.

Attendance: Total attendance grew by 52%.

Viewership: Linear distribution hours more than doubled, and Pickleballtv saw a 141% jump in minutes viewed.

Fan Engagement: YouTube views increased 230% and social media impressions showed 407% growth.

2025 MLP Playoffs

Viewership: CBS’s exclusive broadcast of the 2025 MLP Finals Match 1 between the New Jersey 5s and Columbus Sliders on Aug. 23 was MLP’s most-watched match ever and pickleball’s most-watched match since the February 2024 MLP-PPA merger, averaging 499,000 viewers (Nielsen Big Data).

Revenue & attendance: The 2025 MLP Playoffs generated 122% growth in ticket revenue and a 57% increase in total attendance compared to the same number of playoffs dates in 2024.

The first PPA Tour event of 2026 — the Masters in Palm Springs, California — starts next week. The 2025-26 season will conclude with the PPA Finals in San Clemente, California, May 4-10.

MLP’s 2026 season will begin in Dallas on May 22-26 and feature nine regular season events, the Mid-Season Tournament, and three weeks of the 2026 MLP Playoffs.