For Warping Point CEO Isaac Gu, pickleball is all about community.

He’s seen it change people’s lives through competition, social connection and physical and mental health. Early on in his pickleball journey, Isaac heard from a close friend who had discovered a new sense of purpose through pickleball and built lasting friendships with players of every age and background.

He knew then that he wanted to be a part of the sport as more than just a player – he wanted to be somebody who helped other players get the most out of the game. Drawing on his international business experience and access to a strong product engineering network, Isaac saw an opportunity to build equipment around the needs of real players.

That motivation has led Warping Point to where it is today: A rising paddle brand that has seen significant growth and increasing popularity among players over the past few years.

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“We’ve always been hyper focused on the player and listening to feedback on what they want out of their equipment, whether that’s price point, performance characteristics or durability,” said Kristen van Dernoot, who is the marketing director for the brand. “We take all of that information we hear from players and work on solving those problems through innovation and growth, not just copying something else that’s already out there.”

Getting involved in the pro game

Wyatt Stone competes with a Warping Point paddle during a pro pickleball event.

After the brand released its first paddle in 2022, Warping Point quickly became one of the top-selling paddle brands on Amazon. But it wasn’t until 2024 that they really started gaining momentum with the diehard pickleball audience, particularly in the U.S.

They’ve been gradually expanding their ambassador program over the past two years – an effort that stayed true to the company’s community roots – and in 2025 became a partner of the United Pickleball Association, which runs the PPA Tour and Major League Pickleball.

That coincided with the signing of several pro players (including Matt Wright, Lucy Kovalova and Wyatt Stone). Van Dernoot said getting the paddles in the hands of more high-level players has generated awareness among the broader pickleball audience.

“We have definitely seen a lot of growth in the U.S. since our move into the pro game and through our community ambassadors,” she said. “A lot of that growth is just through word of mouth at the community level – people trying our paddles and liking them, or hearing from other players who like them.”

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Premium quality at a reasonable price

Part of Warping Point’s community-driven mission is creating paddles that are competitive in terms of innovation and performance at the top of the market without the premium price tag.

The brand’s current paddle lineup ranges from $99.99 to $219.99, with several performance-focused models priced at $149.99 or below. Wyatt Stone used the Warping Point Neon on the pro tour for more than a year, which comes in at $99.99. Below are the most popular paddles in the Warping Point lineup:

Phoenix: A power-leaning “Gen 3” paddle with excellent spin, controllable power and a soft, stable response. This has been Warping Point’s most popular paddle among higher-level players over the past year. Shop here, $219.99

Sophon: A control-focused “Gen 4” foam paddle launched recently that delivers a soft, stable feel, great forgiveness and power when you need it on big swings like third-shot drives and overheads. Van Dernoot mentioned that several of the pros have already made the switch to the Sophon, including Matt Wright, Wyatt Stone and young up-and-comer Parth Mody. Shop here, $149.99

Neon: A control-leaning “Gen 3” paddle with a forgiving sweet spot. The paddle of choice for Wyatt Stone for more than a year. Shop here, $99.99

Coming soon: An updated version of the brand’s Nightblade paddle that is expected to launch this fall. There will be two versions – the Nightblade 01 will deliver explosive power, while the Nightblade 02 combines great power with control and stability, according to van Dernoot. Both will be $149.99.

“Our belief is that there is no perfect paddle – but there’s the right paddle for every type of player,” van Dernoot said. “So we’re always going to have something for everybody in our lineup, and we’re constantly trying new materials and construction methods to make even better paddles for our players.”

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Giving back to the community (within pickleball and outside of pickleball)

Warping Point’s community outreach goes far beyond the pickleball courts.

After a 7.8 magnitude earthquake killed more than 100 people in the Philippines and injured more than 1,000, Warping Point donated $10,000 cash and $10,000 in supplies to the relief effort.

The brand also recently donated 200 of their CoolRush Cooling Towels to Communities in Partnership in Durham, North Carolina, for use at their Community Cooling Station and Food Co-op, which was set up during the summer months to provide a welcoming space where individuals and families can access fresh food, hydration, wellness resources and relief from extreme heat.

Warping Point has also donated paddles and pickleball equipment to several schools that include pickleball as part of physical education classes.

“We’re going to continue to make those efforts and do what we can to help people in need,” van Dernoot said. “We also want to give back and help grow the game of pickleball at the grassroots level. That’s been who we are since the beginning: A performance- and innovation-driven brand, with those values extending through our professional players, community involvement and commitment to giving back.”