Thousands of pickleball players to participate in inaugural Agassi Open Play Day at Life Time clubs
Last Edited
Mar 28 2025
Category
News
Life Time, the nation's premier healthy lifestyle brand and operator of 785 dedicated pickleball courts across North America, is celebrating National Pickleball Month in a big way.
On Saturday, April 12, Life Time will host the Inaugural Agassi Open Play Day, inviting thousands of players to take part in simultaneous open play from noon to 3 p.m. EST at Life Time clubs nationwide.
With nearly 20 million people playing pickleball annually, pickleball has become a staple at Life Time.
"At Life Time, we set out in 2021 to become the leader in pickleball, and we've done exactly that as we approach nearly eight hundred courts and have created a community of hundreds of thousands of passionate players for fun, for leagues and for competitive play," said RJ Singh, Life Time's chief digital officer and leader of Life Time Racquet Sports. "Now, with the Inaugural Agassi Open Play Day on April 12, we're taking it even further, uniting players of all levels in a nationwide event to celebrate the sport and continue elevating the experience for our players."
A highlight of the day will take place at Life Time Green Valley in Henderson, Nevada, outside of Las Vegas. Tennis legend Andre Agassi, the inaugural chair of the Life Time Pickleball and Tennis Board, will take the court with other pickleball pros, influential friends and Life Time members beginning at 9 a.m. PST. Agassi aims to expand access, enhance programming and build a stronger sense of community within the sport.
Members can register to play on the Life Time app. Every player participating has a chance at winning the new JOOLA Agassi Pro paddle. In Green Valley, members and guests can participate in the event for $60 with a chance to play with the pros and win prizes. A portion of all proceeds will benefit the Life Time Foundation, supporting youth nutrition, movement and conservation efforts.
As part of its ongoing investment in pickleball, Life Time has also established partnerships with JOOLA and lululemon to provide premium apparel and equipment in clubs and the LT Shop.
The fitness club also released 70 instructional videos featuring top pros Ben and Collin Johns, which are available for free on the Life Time app.
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