When Anna Leigh Waters signed her landmark sponsorship deal with Nike earlier this year, she said, “We are going to push the boundaries of what’s possible in pickleball through this partnership.”

That objective is on full display this week at the Pickleball World Championships at Brookhaven Country Club outside of Dallas.

On Tuesday, Waters posted a video of her taking a tour of Nike’s custom pickleball booth at Worlds, and the apparel/shoe giant did not disappoint with the buildout. It’s an ultra-modern-looking capsule that features a ton of ALW-themed merch, and Waters also unveiled a new shoe colorway in the video.

So if you’re on-site at the Pickleball World Championships this week, the Nike booth is definitely a must-see.

PICKLEBALL WORLD CHAMPIONSHIPS – GENERAL INFO

Check out the pro draws here.

Find the full schedule of events here.

Get tickets here.