The Most Viral Point in Pickleball History
Last Edited
Sep 24 2024
Category
News
Most countries have fewer than 100 million people. In fact, most countries have fewer than 20 million.
So when this pickleball clip we captured at MLP Daytona 2023 received its first 70 million views in less than a year, we were pretty excited.
Now, this pickleball highlight has over 100 million views:
What It Means When a Pickleball Video Goes Viral
We're not writing to humblebrag. Consider the impact of this achievement outside of what it means for our social media account.
Let’s put this into perspective: this video has now been seen by more people than live in Argentina, Canada, and Cambodia combined.
Some accounts spend their entire existence trying to hit 1 million views.
What does this mean for pickleball? Growth. Exposure. Fans. Players. The Instagram algorithm served this video to millions who likely hadn’t even heard of pickleball. Now, at least some of them are hooked.
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We're not saying our video was responsible for the incredible growth rate the sport will likely continue to see this year. But this isn’t just a fleeting moment of virality, either.
More players are picking up paddles. More fans are tuning in to matches. And more people are talking about pickleball than ever before.
Social media is shaping the future of the sport, and we’re right at the center of it.
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