JOOLA Pickleball and TOGETHXR — a rapidly growing women’s sports media company and the brand behind the viral “Everyone watches women’s sports” T-shirts — recently launched a long-term partnership highlighting the women shaping pickleball.

The partnership is kicking off this week with a campaign at the Pickleball World Championships called “She’s Got a Point,” complete with a clubhouse for athlete appearances, clinics, programming and a limited-edition merch collection.

In 2025, 10.4 million women played pickleball, which was 43% of all players, according to a news release from JOOLA. More than 60% of those women played pickleball three or more times per week, compared with 48% of men. The “She’s Got a Point” campaign was designed to bring that story to the broader women’s sports audience.

In the market for a new paddle?

Buy a JOOLA Pro V from The Kitchen Shop and get a FREE Kitchen hat!

Shop here!

JOOLA athletes Kate Fahey and Anna Bright have met with fans throughout the week at the JOOLA x TOGETHXR clubhouse. Other programming has included morning yoga, girls’ pickleball clinics and on-site conversations with Pickleball Nikki, a popular pickleball content creator and coach.

“Every woman out here, from the pros to the 3.0s, and all who love to play this game, has a point to make on court,” said Fahey. “Seeing that celebrated on a stage this big, alongside a brand like TOGETHXR that’s built for women’s sports fans, means a lot.”

Added JOOLA CEO Richard Lee: “Pickleball is one of the few sports where women already compete on equal footing, and the women on our roster prove their strength and impact every time they step on the court. TOGETHXR has built one of the most engaged communities in women’s sports. Together, we’re making sure the women shaping this game are seen well beyond it.”

Read next: Everything you need to know about the new JOOLA POWER FX paddle.

Lauren Tolila, SVP of Brand Partnerships at TOGETHXR, said the collaboration was a perfect way to create content and experiences that will help foster bigger stages for competition, empower individuality and inspire women to play boldly. JOOLA brings the game — industry-leading equipment and elite pickleball athletes — while TOGETHXR brings its platform, storytelling, cultural influence and one of the most engaged communities in sports.

“The momentum behind women’s sports is changing culture and creating new opportunities across the industry,” Tolila said. “Through ‘She’s Got a Point,’ we’re excited to partner with JOOLA to champion the athletes powering the sport while creating more spaces for women to show up authentically, compete confidently, play proudly and make their mark on the game.”