How Fat Tire became the official beer of pickleball

People in the middle of a pickleball game, the net has a logo for Fat Tire beer

New Belgium’s Fat Tire Ale is a testament to the idea that a company can do more for the world than generate revenue. Before the first Fat Tire brewed, New Belgium’s founders committed to a company that reduced its impact on the planet. For the next 33 years, New Belgium put coworkers and community at […]