From family startup to industry juggernaut: How Six Zero became one of the top brands in pickleball

Dale Young and his father, Bruce, in their workshop in Australia.

Almost exactly 4 years ago, Dale Young founded Six Zero Pickleball in his backyard workshop in Australia. At first the inspiration for wanting to make pickleball paddles was out of necessity: There were only a handful of brands that sold paddles in Australia at the time, and shipping costs made them very expensive for consumers. […]

Expert review: Enhance just UPGRADED our top budget paddle with the MPP Turbo ArmorGrit

Enhance MPP Turbo ArmorGrit review image.

The Enhance MPP Turbo was already one of our favorite power paddles, delivering incredible performance for just $99 after code “KITCHEN.” We’ve had it ranked No. 1 on our list of the best paddles under $150 since its release earlier this year. Now Enhance is back with the MPP Turbo ArmorGrit, featuring the same powerful […]

Expert review: New JOOLA POWER FX pickleball paddle feels nothing like what we expected

JOOLA POWER FX review graphic.

JOOLA recently released the brand’s first full-foam pickleball paddle — the POWER FX — and after playing with it for a couple weeks, we have been surprised with how this paddle feels and performs. The POWER FX has a stiff, crisp, hollow feel on contact, with an incredibly quick response off the face. That’s quite […]

NOX bringing 2 decades of experience with foam materials to pickleball industry

NOX pro pickleball players Grayson Goldin, Judit Castillo and Jhonnatan Medina-Álvarez.

For nearly 20 years, NOX has been manufacturing sporting equipment primarily using foam technologies. The company started in padel in the late 2000s, then expanded into beach tennis about 10 years later. In both sports, NOX is viewed as a premium brand that leans on European design expertise to make equipment that is comfortable to […]

JOOLA teams up with DJ Steve Aoki on new Pro V pickleball paddle collab

DJ and producer Steve Aoki holds his new JOOLA collab pickleball paddles.

JOOLA and two-time grammy nominated DJ, producer and pickleball player Steve Aoki have teamed up on a new limited-edition HiROQUEST collection of pickleball paddles and table tennis rackets. HiROQUEST is an expansive narrative universe created by Aoki that blends music, art, collectibles and storytelling into one connected world. The universe follows Hiro, a genetically augmented […]

Thrive bringing customization to the pickleball paddle industry

Thrive Ignite and Thrive Fury pickleball paddles.

If you look closely on most pickleball paddle websites, you’ll see a range for a paddle’s weight under specs – such as 8.0-8.2 ounces or sometimes even a wider range, like 7.8-8.2 ounces. For Thrive owner Scott Phillips, that’s unacceptable. If somebody is going to pay $200 or more for a product, they should know […]

The Top 10 pickleball paddles right now, voted on by The Kitchen community (September 2026)

Top 10 community paddles September 2026.

We recently asked members of The Kitchen Facebook Group one simple question: “What’s your favorite pickleball paddle right now?” The response was massive. Across two community polls and hundreds of comments from rec players, 5.0 tournament grinders, coaches and gear junkies, a clear group of paddles separated themselves from the pack. Our biggest takeaway: The […]

The best all-court pickleball paddles

Best all-court pickleball paddles image.

One of the biggest trends in the pickleball paddle industry over the past year has been the increasing number of all-court paddles that have hit the market. Companies are intentionally dialing back the overall power that their paddles produce in favor of a more balanced performance profile. Many players feel that paddles with slightly lower […]