JOOLA is releasing a new paddle later this month. Here’s what we know about it.

JOOLA Pickleball announced the launch of a new paddle coming later this month with the tagline "More is coming."

JOOLA Pickleball has announced that they have a new paddle launching later this month. It’s called the POWER FX, and it is set to be released Sept. 30. The brand hasn’t released many details about the design and construction of the new paddle, but we do know this: It will be JOOLA’s first full-foam option, […]

Major League Pickleball Finals set all-time league viewership record

An aerial view of the 2026 Major League Pickleball Finals at Central Park in New York City.

The Major League Pickleball Finals set an all-time MLP viewership record this weekend, with 773,000 average viewers watching the CBS broadcast on Sunday, according to the league. It was the second-most watched pro pickleball event in history on any network, behind the PPA Tour Masters Sunday broadcast on CBS earlier this year. MLP said in […]

Stop setting outcome goals with your pickleball partner. Set process goals instead.

Ben Johns and Gabe Tardio celebrate after a win on the PPA Tour in 2026.

You and your partner have goals. Of course you do. Win the bracket. Hit 4.0 by fall. Don’t lose to those two again. Maybe you’ve never said them out loud, but they’re there, humming under every game you play together. Here’s what the best competitors in every sport already know: Outcome goals don’t drive performance […]