Paddletek releases new Honeyfoam TKO-X

Earlier this year, Paddletek started its Reserve program, which is meant to give players an early look at the latest paddle technology in the game. The first paddle that was launched under that program was the Reserve Honeyfoam. It was released in January in limited quantities and featured a “multi-foam floating core that is designed to expand […]

Selkirk Sport announces acquisition of Bread & Butter Pickleball Company

Selkirk Sport, a leading pickleball paddle and equipment manufacturer, has announced the acquisition of Bread & Butter Pickleball Company, a smaller niche brand that has been well known in the paddle enthusiast community for several years. According to a news release, the deal allows Selkirk to “reach a broader and increasingly diverse base of pickleball […]

2026 PPA Tour Finals: Format, pools and schedule

With the move to a fall-spring schedule, this week’s PPA Tour Finals serve as the season-ending championship for the top players on tour. The event starts Wednesday in San Clemente, California, and features the Top 8 players in singles and mixed doubles and the Top 16 in men’s and women’s doubles, based on updated standings […]

I watched every episode of the new pro pickleball docuseries ‘Partners’ — here’s what I learned

A new reality series called “Partners” was released on Tuesday and is now available on the PPA Tour’s YouTube Channel, Amazon Prime and Pickleball TV. The documentary gives fans a rare behind-the-scenes glimpse at the inner-workings of pro pickleball and the players who compete on the PPA Tour. The six-part series, produced by Shutterstock Studios, […]

2026 Atlanta Pickleball Championships: Tama Shimabukuro steals the spotlight, but top seeds roll in finals

Tama Shimabukuro hits a shot at the 2026 PPA Tour Atlanta Pickleball Championships.

The favorites may have prevailed in every division on Championship Sunday at the PPA Tour Atlanta Pickleball Championships, but in a few years fans could look back on this week as the tournament Tama Shimabukuro became a star. The talented 15-year-old from Hawaii made the final in men’s singles and the semifinals in men’s doubles […]

Apollo Sports Capital leads $225M investment in parent company of PPA Tour, Major League Pickleball

PPA Tour Greater Zion Cup Championship Court.

Pickleball Inc. has become the new parent company of the PPA Tour and Major League Pickleball following a $225 million investment led by Apollo Sports Capital, which is an investment platform of Apollo (NYSE: APO). The deal integrates professional and amateur pickleball with leading technology, retail and infrastructure platforms. Pickleball Inc.’s newly merged business operations […]

How PodPlay is helping pickleball facilities grow their business

The PodPlay team poses for a photo on the pickleball court.

In the past 5 years we’ve seen thousands of pickleball facilities pop up across the country. When the sport exploded in the early 2020s, there was a clear need for more courts in almost every community. Public parks were jam packed, which presented an opportunity for entrepreneurs and business-minded players to open their own private […]